According to estimates, there are over 100 million web sites online. Unfortunately, most of them will never amount to much. My goal is to help you beat the odds. You can control your online destiny. Everything from the design of your website, to search engine optimization, to utilization of social media channels, to e-mail marketing, and more will impact how successful you will become. You can no longer separate your business from the web. You can't honestly tell the world that "My customers are not online" because not only that your customers are online but so are your competitors.
My mission is to provide you with simple explanations for some complex topics about achieving success. Contrary to popular belief, you don’t have to be an expert to build a successful online business, but you have to have the right tools. My book Triumph On The Web will guide you through the seemingly daunting task of building an online business. Even if you have an existing brick-and-mortar business, expanding your business to the web will bring about unexpected challenges. My goal is to help you succeed.
Today there is no distinction between e-commerce and commerce; they are one forever. A business cannot expect to dominate its industry without a successful web presence. If you think that this is only true of fortune 500 companies, you are wrong. Even a neighborhood dry cleaner can become more competitive, more profitable, and less vulnerable with a great web presence. Sooner, rather than later, you cannot expect to dominate your own neighborhood without maximizing your online presence. This is true for taking advantage of the opportunities web presence provides.
Don’t confuse having a web site with having a web presence. A web site is not enough to succeed. Let’s face it—many businesses have web sites, but most of them have no idea what it really does for them. While the term "web site" has become part of our business vocabulary, web sites themselves have remained outside of our business consciousness. A web site is not something to have; it is something to be. If it doesn’t become an ingrained part of your business, you are wasting your time and your money.
Triumph on the Web will help you plan, build, and live a winning web presence. Despite incredible opportunities, many businesses resist having a web presence. Business owners and managers are still thinking in first generation Internet terms when a web site was the thing to have. This second generation of the Web requires much more. It demands a web presence.