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SEO = Traffic = $
Visitors make any web presence a success and there wont be any visitors without search engine optimization (seo). There are two fundamental elements to seo, onsite optimization and offsite optimization.
Onsite Search Engine Optimization
Onsite optimization has to do with optimizing the web site content for your target keywords. If your web site wants to rank for the keyword phrase “search engine optimization experts”, you have to make sure the phrase is part of your web site content. Therefore, the page title, page text content, Meta and other tags should be optimized for your target keyword. One page should not be optimized for too many keywords. Instead, each web page should be optimized for a unique keyword. For example, the home page could be optimized for “search engine optimization”, another web page for “seo expert”, and another for “seo consultant”, etc. Onsite optimization is important, but is not terribly effective on its own. It requires offsite optimization.
Offsite Search Engine Optimization
Offsite optimization is the only way to achieve high search engine rankings for competitive keywords. In other words, if there are other businesses competing for the same keywords you want to rank for, you must have offsite optimization.
Offsite optimization is all about incoming links. Links are like gold when it comes to getting high rankings. Without links your site will not achieve high rankings. Links are considered votes by search engines, the more links you have pointing to your web site from other sites the more important your site is. Links tell the search engines that others think that your web site is valuable, and valuable site are ranked higher.
Beware of Guarantees
Some companies will guarantee page one search engine rankings, but reputable companies would never do that. It is impossible to guarantee specific rankings. True seo experts will not guarantee ranking for any competitive set of keywords. Search engine optimization is a process of continuous improvement.
Be Patient
As you know, the competition for high rankings is fierce. It is unreasonable to expect high rankings for competitive keywords for a brand new website. Search engines value the age of a web site. The older a web site the easier it is to improve its ranking. Don’t expect to knock out your competition by putting up a web site one day and expect to beat them in the rankings by next month. It is not uncommon for new sites to take six months to a year to get decent rankings for competitive keywords.
Buy the book today and improve your website's search engine rankings!
The secret ingredient to successful e-mail marketing is a high delivery rate. Businesses that understand and manage their bulk e-mail campaigns will enjoy a higher than average delivery rate. Here are five tips to improve your delivery rate and take your e-mail marketing to the next level.
1) Know your e-mail delivery rate. As with everything in business, if you can’t measure it, you can’t manage it. Your first goal in improving your delivery rate is that you must be able to put a number on it. What is a reasonable delivery rate? If your company has a 95 percent delivery rate, you are doing well, but if the delivery rate is at 40% you have to make improvements.
Your e-mail service provider or IT department should be able to provide you with the exact delivery rate of your bulk e-mail sends. Once you have a baseline understanding, you can start making improvements. The goal is not perfection, rather it’s continuous improvement. Try to bring your delivery rate as close to 100 percent as possible.
2) Use a static IP address. An Internet Protocol (IP) address is a unique number that identifies a computer or server on the Internet. Don’t send your mass e-mails from a server with a shared IP address. Doing so can get your domain blacklisted by Internet Service Providers (ISPs). Blacklisting marks you as a spammer, and this can happen even if you run a completely legitimate e-mail system. Once blacklisted, your e-mails will not go through to recipients.
Let’s say your company is using a hosted or online e-mail service that hundreds of other companies also use. If the IP address is shared and one of those companies gets blacklisted, then your company’s emails won’t get through to recipients.
Now that you know all this, you can demand a dedicated IP address for your company. When your company is the only entity using the IP address for e-mail, your chances of being marked as a spammer mistakenly are miniscule. Before you accept a dedicated IP address for sending e-mails, make sure that the IP address is not currently on any e-mail blacklists. Use a service like http://www.spamcop.net, or http://www.spamhaus.org. Being on any of the above blacklists tends to indicate a real spam problem, and suggests you need to investigate what's going wrong, and you need to fix it. Your first step should be to get a dedicated IP address for your e-mail system.
3) Stay off of e-mail blacklists. Your first line of defense should be monitoring ISPs by making sure that your e-mail is delivered to inboxes. One way to do this is to have several e-mail accounts on the largest 15 or so ISPs, and check to see if your e-mails reach the inboxes. This is an expensive and time-consuming task. The fast and inexpensive way to check is to use a service such as http://www.deliverymonitor.com. For a fairly small monthly fee, they will monitor the largest ISPs to see if your e-mail is reaching the intended inbox or lands in the dreaded spam folder. If you find that your e-mails end up in the spam folder, you can directly contact the ISP to find out the reason.
4) Manage your e-mail lists. Review your e-mail lists with an eye to finding and removing incorrect email addresses, bounced e-mail addresses and inactive addresses. A bounced e-mail is usually the result of an incorrect or nonexistent e-mail address. As you remove bounced and incorrect e-mails, you will save money because you’re sending a smaller number of e-mails.
Removing inactive e-mail addresses is another essential list management practice. Inactive e-mail subscribers–those who have not opened your e-mails in a long time– should be required to re-opt-in.
5) Only send bulk e-mail to people who have subscribed. Don’t pre-check the subscribe button on the website forms. Pre-checking the subscription form may result in more subscriptions, but the quality of subscriptions will diminish. Customers expect reputable companies to ask for permission instead of assuming it. If you include a pre-checked sign-up box, people may either forget to uncheck the box or just miss it in their haste to complete the form. How people got on your list is a major driver of their likelihood to open future e-mails. Subscriber lists must only include e-mails of people who have specifically opted-in. It is better to have a smaller but higher quality list. If your e-mails offer real value to people, you will have no problem getting people to opt-in. If there is no perceived value to subscribe, you should have all the power to create value. Original useful content always attracts subscribers.
Bonus Tip: Ask people to designate your e-mail address as “safe,” “not spam” or “friend” within their e-mail program. This way, you will reduce the chance of landing your e-mail in the subscriber’s bulk folder. Do this on the subscription form page or on the sign up form’s thank you page.
What will it be, time or money? If you are serious about building a successful web presence you will either have to invest your time or your money. People contact our web design and online marketing business and they tell us that all this technology stuff doesn't make any sense to them. We ask them simple questions like "When was the last time your website was updated?", or "Can you tell me how many visitors your website had in the previous month?". Almost always we get vague answers or a simple "I have no idea." Don't believe anyone when they tell you that all you need is a website to start making money online. It is simply not true. A website in itself is a waste of money if it is not constantly improved and optimized.
Many businesses set up a website and forget about it. The idea for many is that now that we have our website, we can move finally onto more important things. The most difficult part of having a successful web presence begins after the website is online. Having a website is the beginning not the end.
It is important for entrepreneurs to dedicate some time to learn at least some of the most basic aspects of having a successful web presence. As business owners we are expected to understand our books and financial statements even though we are not CPAs. The same is true for our websites. We have to have at least a basic understanding of search marketing, e-commerce, e-mail marketing, analytics, etc.
To compare, online business success to building a house, having a website is like having a foundation. A foundation, not a complete house with doors, windows, walls, rooms, roof, etc. Your website doesn't guarantee you any business.
With over 100 million domain names registered today, you need to do a lot better than just having a website.
You may ask, why is it not enough to have a website to succeed online? The answer is simple. There are over 100 million domain names registered today. Your website in just one of millions of websites. Your site in itself is a start, but without visitors, it is an exercise in futility.
To succeed online you need visitors. Visitors, for the most part, come from search engines. Your website is only as valuable as the search engines think it is. Once your website is online your mission is to make your website stand out. I am sorry, but it is true. You have to work very hard, or you have to hire a professional Internet marketing firm, to help your website stand out. All those people telling you that succeeding online is quick and simple, well, they were not being honest with you.
Don’t think of your website as the end, think of it as the beginning of your online business success story. There is a lot of money to be made online, and you most definitely have a chance of making it online. Be prepared to learn a lot in the process, and work even more on your way to online riches.
Bigger is not necessarily better when we study the effectiveness of e-mail lists. For best results, e-mail lists must be kept up to date. We have to filter out the e-mail addresses that are too old and non-responsive. It is better to have a smaller list full of interested people than a large list with prospects no longer interested in what we offer. The key is to prune the list.
For starters, break the list based on age. By age I mean, how long have we had the e-mail in our list. For example, we could have a list of subscribers that are newer than six months old and all others. We could e-mail our newer list more frequently than the older list. If we have a list of e-mail addresses that have not responded to any communication in the past six months, we could move them into another list. Then, delete e-mails that don't respond to our e-mail for another three months. In this manner we slowly weed out inactive e-mail addresses.
Think quality not quantity because e-mail marketing success is all about quality.
Do you know what’s happening in your own site search? Understanding site search is one of the most important Key Performance Indicator (KPI) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. Site conversion can make or break any e-commerce site. Search is not just another nice feature to have; it is a revenue generating part of your business.
To expedite their shopping experience, many visitors will use your on site search instead of browsing through your site. The faster and easier they can locate the product they are looking for the more likely will you convert them from browsers to buyers.
Your site search is a major source of intelligence for your business. Site search is a tool that will tell you exactly what site visitors are searching for. Are you in any way measuring what search phrases are queried on your site? It is not enough to have site search as a feature. You must analyze it. You have to understand it. Then, you have to make adjustments based on your findings.
The best place to start learning about your site search is through the search log files. If you don’t monitor your log files, you will fail to gain an insight into what your customers are looking for your site search will become just another unused tool. Understanding site search is a KPI that should be part of your tactical operations. Learning about site search will tell you what your customers are looking for.
In addition to understanding what site visitors are searching for, you have to test what results yield from searches. For example, if your customers are searching for “return policy” what results are they shown? Are the search results relevant to the search queries? If the result you get is not the best possible result, you have to tweak you search engine or your website. The top few results must be relevant, because searchers expect results that are relevant. Result number 10 is infinitely more irrelevant than result number 1.
Every reasonable search phrase should result in relevant search results. For example, if the site searcher types “return policy” in the search field, the search should result in some result. Every e-commerce site should have a return policy; therefore, the site search should yield the relevant result. One of the worst possible outcomes for a search query would be no result. If a user types any relevant key phrase, it should result in relevant results. If they don’t, your search is failing your customers.
Site search is a tool to enhance customer satisfaction. If it works as it is supposed to, it has done its job. If site search fails it becomes a frustrating experience instead of a positive experience resulting in lower conversion rates, lost sales opportunities, loss of revenue and unhappy site visitors.
Buy the book Triumph on the Web now to learn more about online success.